In today’s digital world, many of us turn to technology and Google to conduct our research. For instance, if someone is looking for an attorney in NYC to represent them, they will go on their cell phone, laptop, or tablet to search for the best person to serve them with their legal needs via Google or another search engine. It’s convenient for consumers to search online for particular services or for a certain individual to provide them with the professional assistance that they require to complete a task or goal that is beyond their skill set.
This can either be beneficial or harmful to you as an expert in your chosen field, depending on the level of quality of your online presence. Your online presence would include your website, social media pages, and digital advertising, which, more than likely, includes an image of your professional headshot somewhere in the mix. If it doesn’t, then it’s hard to connect with potential clients since they can’t quite put a face behind your name. In case you haven’t uploaded a headshot onto your digital space, it’s time to do so.
One question many professionals ask themselves regarding headshots is whether or not they should have them professionally done or take advantage of the low-cost alternative of DIY headshots. While you can opt for either, it’s recommended to have professional headshots in NYC instead for various reasons.
One reason to consider professional headshots instead of taking the DIY route is that your prospective clients will find your high-quality, professionally taken headshots provide a sense of increased trustworthiness and professionalism. DIY headshots are easy to identify, and they don’t capture your essence the way that a professional photographer can. In most instances, a DIY headshot can portray a lack of professionalism, depending on its overall quality.
Speaking of quality, professional headshots are taken with state-of-the-art equipment, such as industry-leading cameras that will capture you in your best light. This is a stark comparison to a DIY headshot taken on your iPhone or Android which might have a great camera for what it’s worth, but not for achieving professional headshots that are meant to impress and attract new clients online.
Additionally, professional headshots are taken by an experienced professional. Professional photographers know how to incorporate proper posing, composition, aperture, shutter speed, and ISO. This will produce a flattering and polished look while utilizing natural and artificial lighting in ways that highlight your best features and eliminate any shadows, overexposure, or uneven focus.
Another factor to consider is your location. If you’re a business professional in NYC, you need to meet the high standards that this iconic city sets. Not everyone can make it in the Big Apple, and you’ll need to stand out against your competition in the best light – pun intended.
When debating between DIY or professional headshots, the answer will almost always be professional headshots, especially if you’re NYC-based. Your career also plays a huge role in your decision; for instance, doctors, attorneys, and business owners benefit more from professional headshots than someone who is in a more casual industry or career. However, everyone has a set budget, so go with what works best for you financially if that is your biggest concern. Otherwise, choosing professional headshots is your best bet for many various reasons. Your branding efforts will thank you!
